Wicks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Wicks category has a total of 2948 reviews, but the average rating is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with this product. However, it is important to note that the number of reviews is quite high, which could indicate that this product is popular among customers. It is possible that the lack of an average rating could be due to a variety of factors, such as a wide range of ratings or a high number of neutral reviews. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, you may want to consider reaching out to the seller or manufacturer to ask for more information about the product's quality and customer satisfaction. Overall, it is important to do your research and gather as much information as possible before making a purchase, especially when dealing with products that have limited or unclear ratings.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is house, the most common behavior is candle . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are women, as the top two mentions are "daughter" and "husband." Additionally, the fact that "family" is the third most mentioned user suggests that this product is likely used in a household setting. The top three places to use the product are all indoor locations, which further supports the idea that this product is primarily used in a household setting. The fact that "room" is one of the top three places to use the product suggests that it may be used for ambiance or decoration. The top two usages of the product are "candle" and "candlemaking," which suggests that this product is likely used by people who enjoy making their own candles or who appreciate the ambiance that candles can provide. Based on this data, it seems that the ideal customer profile for this product is likely a woman who enjoys making her own candles or who appreciates the ambiance that candles can provide. This customer is likely to use the product primarily in a household setting, and may be interested in using it to create a cozy and inviting atmosphere in her home. To appeal to this customer profile, it may be helpful to focus marketing efforts on the creative and decorative aspects of the product, highlighting its potential to help customers create a warm and inviting atmosphere in their homes. Additionally, offering resources and tutorials on candlemaking may be a useful way to engage with customers who are interested in this aspect of the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wick, candle, flame, wood wick, two wick. The most mentioned elements about wick are do not stay lit(8.50%), do not burn evenly(5.56%).
The top 5 positive reviews are wick, burn, unique wick, product, quality. The most mentioned elements about wick are good quality(7.11%), easy to use(3.32%).
do not stay lit8.50%
do not burn evenly5.56%
poorly make5.56%
create a lot of smoke3.27%
wood wick2.94%
two wick2.61%
good quality7.11%
easy to use3.32%
burn good2.37%
unique wick5.21%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of wicks is "wick" itself, accounting for 61.11% of the mentions. Additionally, the top five cons mentioned are wick, candle, flame, wood wick, and two wick. On the other hand, the top pro aspect mentioned is also "wick," accounting for 32.70% of the mentions. From this data, it can be concluded that the wick itself is both a pro and a con aspect. While it is mentioned as a positive aspect, it is also frequently mentioned as a negative aspect. This suggests that there may be some issues or concerns related to the wick's performance, quality, or design. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. Some suggestions could include: 1. Wick quality improvement: Focus on enhancing the quality of the wick to address any issues or concerns raised by customers. This could involve using better materials or refining the manufacturing process. 2. Diversify wick options: Consider offering a variety of wick options to cater to different preferences and needs. This could include exploring alternative wick materials or designs that may address the cons mentioned, such as wood wicks or two wicks. 3. Enhance product safety: Given that flame and burn are mentioned as cons, it is crucial to prioritize safety in product development. Ensure that the wick and its surrounding components are designed to minimize the risk of accidents or injuries. 4. Improve overall product quality: Address the concerns related to product quality and uniqueness mentioned as cons. Focus on delivering a high-quality product that stands out in terms of performance and design. By addressing these suggestions, product development and selection in the wick category can be improved, leading to a better overall customer experience and satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % cotton1
all natural and1
exact size1
lead free1

Based on the data provided, it seems that customers are primarily motivated to buy wicks based on the product description. This suggests that customers are looking for detailed information about the wicks, such as their size, material, and intended use. Price is also a factor, but it appears to be less important than the product description. This suggests that customers are willing to pay a premium for high-quality wicks that are well-described and meet their needs. To optimize an Amazon listing for wicks, it would be important to focus on creating a detailed and informative product description. This could include information about the size, material, and intended use of the wicks, as well as any other relevant details that might be important to customers. Additionally, it would be important to ensure that the price is competitive and clearly displayed on the listing. Finally, it may be helpful to include customer reviews and ratings to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more weighted at bottom2
bottom part heavier
more weight at bottom
thicker wick2
thicker wick
wick long2
wick long
change back1
change back
change back to way
2 wick1
2 wick
4 wick candle1
4 wick candle
60 tag1
60 tag
Base could be just a little heavier for security.1
more secure base
are not coat in paraffin wax1
are not coat in paraffin wax

Based on the customer feedback, it seems that there are three main expectations for wicks: they should change back easily, be more weighted at the bottom, and be short in length. Let's analyze each of these expectations in more detail. Firstly, customers expect wicks to change back easily. This means that when the candle is blown out, the wick should not remain bent or curved, but should straighten out easily. This is important because a bent wick can affect the way the candle burns, leading to uneven melting and potentially causing the candle to go out prematurely. To meet this expectation, sellers could consider using wicks made from materials that are more flexible and less likely to bend, or they could adjust the way the wick is attached to the candle to reduce the risk of bending. Secondly, customers want wicks to be more weighted at the bottom. This is likely because a weighted wick will stay in place better and be less likely to move around or fall over during burning. To meet this expectation, sellers could consider using wicks that are made with a heavier material at the bottom, or they could add a small weight to the bottom of the wick to keep it in place. Finally, customers prefer shorter wicks. This is likely because shorter wicks are easier to manage and less likely to create a large flame or smoke. To meet this expectation, sellers could consider offering wicks in a range of lengths to accommodate different candle sizes and shapes, or they could focus on promoting the benefits of shorter wicks in their marketing materials. In terms of product development prioritization, it seems that addressing the issue of wicks changing back easily should be a top priority, as this is likely to have the biggest impact on customer satisfaction. However, it's also important to consider the other expectations and find ways to meet them as well. In terms of marketing promotion factors, sellers could focus on highlighting the benefits of their wicks in terms of ease of use, safety, and overall candle quality. They could also consider offering promotions or discounts to encourage customers to try their products and leave reviews, which can help build trust and credibility in the marketplace. Additionally, sellers could consider partnering with influencers or bloggers in the home decor or candle-making space to help spread the word about their products and reach a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great QualityJan. 2023
great quality wicks, and did not cause any tunneling in my mason jar candles.
All the wicks are broken at the bottom. I’ll have to spend extra time and money to re-tab the wicks which I’m hesitant to do because now I’m not confident that these wicks are actually the ECO brand. Too risky. Stick to reputable candle companies people!
I ordered these thinking I would get the same wicks from candle suppliers. I immediately returned when I noticed they were not the same thickness as my other wicks. Since I make candles for my business i wasn't going to risk something going wrong with these wicks and I had no time to test them. Maybe for those people who are just doing candles for fun or something but I need consistency and for me this was not it. But for small candle makers, go for it! don't knock it till you try it.
Not greatNov. 2022
Unfortunately these were not fastened tight enough to the metal and when I poured my wax they would pop out. Very frustrating! Had to fasten each one, waste of my time.
Not goodDec. 2022
Very flimsy and not sturdy at all. I don’t recommend them.
I thought the product was easy to use and understand, and I appreciate the various sizes of wicks, makes crafting candles so much easier
Great!Aug. 2022
Loved them… and they’re so easy to use
These are advertised as THIN wicks and they are not thin. I purchased them to use for cactus candles and they are to thick so I have to purchase other wicks. Additionally, quite a few of the wicks were bent from being packaged in a very narrow bag. I use these for sculpted candles where I have to thread them into preformed holes. Bent ones can't be pushed through so they are useless. The wick positioner will only work for the 6" and 8" wicks. The wick holders are nice.
Eddy Morgan
QuantityJul. 2021
Will use them soon
Karen C.
Great value!! I used these to make jar candles out of Crisco type shortening. Just glue the bottom piece of the wick in the center of the jar with hot glue, use the wick clips to hold the top of the wicks in place and centered, and carefully pour in melted shortening and let cool. Makes long lasting candles! I reused glass nut butter jars. Super affordable!

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