Wide Format & Plotter Printers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
1,933
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for the category "Wide Format & Plotter Printers" on Amazon, it seems that the average ratings for products in this category are not available (NaN). However, there have been a total of 1933 reviews for these products. Since the average ratings are not provided, it is difficult to determine the overall customer satisfaction level accurately. However, the fact that there have been a significant number of reviews suggests that there is a considerable level of customer engagement and interest in these products. To improve customer satisfaction and provide better insights, it would be beneficial for sellers in this category to encourage customers to leave ratings and reviews. This can be done through various means, such as offering incentives or actively seeking feedback from customers. Additionally, sellers should focus on addressing any concerns or issues raised by customers in their reviews. By actively responding to customer feedback and resolving problems, sellers can enhance customer satisfaction and build a positive reputation. Furthermore, it would be helpful for customers to have access to the average ratings for products in this category. This information can assist them in making informed purchasing decisions and provide a clearer understanding of the overall quality and performance of the products. In conclusion, while the average ratings are not available, the significant number of reviews indicates a level of customer engagement. Sellers should prioritize encouraging customers to leave ratings and reviews, address customer concerns, and provide access to average ratings to enhance customer satisfaction and improve the overall shopping experience in the Wide Format & Plotter Printers category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is office, the most common behavior is print on . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Wide Format & Plotter Printers are the daughter, husband, and family. The husband is mentioned the most, followed by the family and then the daughter. This suggests that the product is likely to be used by individuals within a household setting, with the husband being the primary user. In terms of the top three places to use the product, the office is mentioned the most, followed by the home office and the house. This indicates that the product is commonly used in professional settings, such as offices, as well as in home offices and general household environments. Regarding the usage of the product, the most popular application is printing on various surfaces, which is mentioned significantly more times than any other usage. Sublimation, a process of transferring ink onto materials, is the second most mentioned usage. This suggests that the customers are likely to be interested in printing high-quality images or designs on different materials. Based on this analysis, the customer profile for the Wide Format & Plotter Printers can be described as individuals who are primarily male, with a family-oriented mindset. They are likely to have a need for printing in both professional and personal settings, with a particular interest in printing on various surfaces and potentially using sublimation techniques. To cater to this customer profile, it would be beneficial to highlight the versatility of the product, emphasizing its ability to produce high-quality prints on different materials. Additionally, marketing efforts could focus on the convenience and efficiency of the product for both office and home office use. Providing examples and case studies showcasing the product's capabilities in these areas could help attract and engage potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are printer, print quality, color, app, product. The most mentioned elements about printer are inconsistently work(1.18%), issue(1.18%).
The top 5 positive reviews are printer, print quality, print, color, setup. The most mentioned elements about printer are easy to set up(4.36%), easy to set-up(1.21%).
Cons
printer21.75%
inconsistently work1.18%
issue1.18%
light1.18%
would not print well in black1.18%
jam0.95%
print quality4.96%
color4.49%
app3.55%
product2.84%
Pros
printer14.77%
easy to set up4.36%
easy to set-up1.21%
cute little0.73%
efficient0.73%
good for sublimation0.73%
print quality13.08%
print10.41%
color8.72%
setup6.30%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most frequently for Wide Format & Plotter Printers is the printer itself, with a percentage of 21.75%. Additionally, print quality, color, app, and product are also mentioned as cons for vacuum and tip products within this category. On the other hand, the top pro aspect mentioned most frequently is also the printer, with a percentage of 14.77%. Overall, it seems that the printer is both the most praised and criticized aspect of Wide Format & Plotter Printers. While it is important to have a reliable and high-quality printer for this type of product, it is also crucial to address the other cons mentioned, such as print quality and color. Improving these aspects could greatly enhance the overall user experience and satisfaction with the product. In terms of product development and selection, it may be beneficial to focus on improving the print quality and color accuracy of these printers. Additionally, providing a user-friendly app and ensuring that the product is easy to set up could also improve customer satisfaction. It may also be helpful to gather more specific feedback from customers to identify any other areas for improvement.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others13
wireless2
auto two sided printing1
13x19 paper size1
ability to print1

Based on the data provided, it seems that customers are primarily motivated to buy wide format and plotter printers based on the product description. This makes sense, as these types of printers are often used for specific purposes and customers want to ensure that they are getting the right product for their needs. Other factors, such as brand reputation and advertising attraction, are also important to some extent, but they are not as significant as the product description. Customers want to know exactly what they are getting and how it will meet their needs, and the product description is the best way to convey this information. To optimize an Amazon listing for a wide format or plotter printer, it is important to focus on creating a detailed and informative product description. This should include information about the printer's features, capabilities, and intended use cases. It may also be helpful to include customer reviews and ratings, as these can provide additional insights into the printer's performance and reliability. Additionally, it is important to ensure that the listing is well-organized and easy to navigate, with clear and concise information presented in a way that is easy for customers to understand.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long4
last long
last longer
work3
work
aftermarket cartridge2
aftermarket cartridge
decent printer2
high quality color printer
reliable color printer
helpful review2
review helpful
large size2
large
large size
last more than year2
last long than two year
last more than 2 half year
more2
more
print photo2
print out small photo
print small photo
replacement good2
replacement fair good
replacement fairs good

Analysis of Customer Expectations for Wide Format & Plotter Printers: Based on the provided information, it is clear that customers have certain expectations when it comes to wide format and plotter printers. The most frequently mentioned expectations are longevity, performance, and compatibility with aftermarket cartridges. Let's delve deeper into each of these expectations and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Longevity: Customers expect wide format and plotter printers to have a long lifespan. This indicates that durability and reliability are crucial factors for customers. To meet this expectation, sellers should focus on using high-quality materials and components in their printers. Conducting thorough testing and quality control measures during the manufacturing process can help ensure that the printers are built to last. 2. Performance: Customers want wide format and plotter printers that work efficiently and effectively. This expectation emphasizes the importance of print quality, speed, and accuracy. Sellers should prioritize developing printers that offer excellent print resolution, fast printing speeds, and precise line accuracy. Investing in research and development to improve these performance factors can give sellers a competitive edge in the market. 3. Aftermarket Cartridge Compatibility: Customers value the ability to use aftermarket cartridges with their wide format and plotter printers. This expectation suggests that customers are looking for cost-effective printing solutions. Sellers should consider designing printers that are compatible with a wide range of aftermarket cartridges, ensuring that customers have more options and can save money on consumables. Collaborating with third-party cartridge manufacturers and conducting compatibility tests can help sellers meet this expectation. Suggestions for Product Development Prioritization: 1. Focus on durability and reliability: Invest in high-quality materials and components to ensure the longevity of wide format and plotter printers. 2. Enhance print performance: Prioritize research and development efforts to improve print resolution, speed, and accuracy, providing customers with superior printing capabilities. 3. Expand cartridge compatibility: Collaborate with aftermarket cartridge manufacturers to ensure compatibility with a wide range of cartridges, giving customers more options and cost-effective printing solutions. Suggestions for Marketing Promotion Factors: 1. Highlight longevity: Emphasize the durability and reliability of wide format and plotter printers in marketing materials to attract customers who value long-lasting products. 2. Showcase performance features: Promote the printers' high print resolution, fast printing speeds, and precise line accuracy to demonstrate their superior performance capabilities. 3. Emphasize cost-effectiveness: Highlight the compatibility with aftermarket cartridges and the potential cost savings for customers, positioning the printers as a cost-effective printing solution. By understanding and addressing these customer expectations, sellers can prioritize their product development efforts and tailor their marketing strategies to effectively meet the needs of customers in the wide format and plotter printer category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Seein Stripes
Purchased
I bought this printer because it can accept a continuous ink system. It did and it worked well until the pinched hoses ran the nozzles dry. Much frustration in the process of trying to get it to spit out enough ink to make my invoices legible again. This printer takes MINUTES to perform simple tasks. Cleaning heads, printing test pages, cuing up for a job, installing new ink. Everything leaves you standing there staring at this gigantic machine while it whirrs and hums and clicks and gyrates. I don't recommend this printer. UPDATE 3-28-20 I am at my wits end with this thing and about to go full Office Space mma on it. I have uninstalled drivers, reset protocols, manually discovered, used USB cable, linked through wifi, troubleshot til I was blue...this process over the course of a week. Sometimes it will print. Sometimes it will scan. But it will NOT UNDER ANY CIRCUMSTANCE print a document and then scan something. It stopped recognizing my computer on the network. The driver will not uninstall from programs and features now. Epson scan utility is a joke. This is with multiple computers. Unfathomable hunk of doodiekaka.
Photo qualityNov. 2019
I bought this printer mainly for the ability to scan vying record jackets. The scanning is great but the quality of photos is as bad as a HP laser printer. The prints are dull and almost matte, which is not an ideal replacement for a photo AIO of lesser value such as the XP-640. Installation was a breeze, especially since I was able to connect wirelessly to install the software and drivers.
Essence
Purchased
Easy to useJul. 2019
Inexpensive, easy to set up and use.
Lori C.
Purchased
Researched printers for sublimation printing, this printer was recommended. Printed the first three sheets perfectly, now it prints blank sheets. Have tried cleaning print heads several times, does nothing. Very disappointed with this product.
M and L
Purchased
Worked ok for about a year, then would not function at all. Printer insisted on being turned off no matter what you tried to do. Support center was completely unhelpful, as of course it did this shortly after the warranty expired. We will not be purchasing Epson products again anytime soon.
Two StarsApr. 2018
Works well generally but currently malfunctioning on the wireless transmission. Very Frustrating since I've not had it that long..
Great PrinterMar. 2019
It is a very large printer. I bought to convert it for sublimating. Converting voids your warranty, just fyi.
webgypsy
Purchased
From other reviews, I was under the impression that this would be a good printer/scanner for reproducing my sketches and watercolor paintings. FYI, I was not looking for archival quality to sell, just nice enough quality to send small reproductions to friends and family as gifts. First of all, the scanner: 1. While it can do a fairly hi-rez, certainly high enough for my purposes, the color and detail are very inadequate. In a painting of nasturtiums, the 3 shades of red (from vermillion to true red to dark red towards the center) all came out just red. I've had to retouch the dark red near the centers by hand for each print, and just make do with that. 2. The colors are not true on some paintings; it especially seems incapable of handling Opera Pink, a color which just turns out lavender when scanned. I'm unable to adjust this problem with the image editing program I've got at present, so again had to retouch with Opera Pink over the lavender in the print. The results are still disappointing, nowhere near as vibrant as the originals. Since Opera Pink is a fugitive color, I also have to spray a light-protective coating on the print before matting/framing. Secondly, the tech support: 1. I emailed Epson tech support asking if there was a way to correct the colors in the scanning process, and the reply just said if I wanted art quality scanning, I'd need to buy one of their high-end scanners. 2. I emailed again, asking if there was any way at all to adjust the colors in scans, and got back a lengthy reply about adjusting resolution - which I am perfectly able to adjust by myself, thank you - and nothing at all about colors. It was painfully obvious the respondent didn't even read my email. Thirdly, the printer: 1. While the prints are adequate for my use, the Epson inks produce prints that are just a bit flat compared to the originals. The details in scans I had done by a professional reproduction facility did show the details in the prints that didn't come thru in scans I'd done myself at the highest resolution on this machine. So that is good on the printe;'s part. 2. It does not automatically sense paper size - to be fair, I'm not sure that's something any printer does. You have to go thru a bit of a rigamarole to adjust for custom sizes, then do the same on your computer in the Epson software. And thus far I've had trouble getting the back paper feed to work, not sure what I'm doing wrong. So instead I've been feeding multi-media and some acid-free but thinner watercolor paper thru the cartridge drawer, one sheet at a time. Again, that's okay for my purposes, and it works just fine even though the paper rolls through the printer, but I wouldn't want anyone who needs to do higher quantities of art prints to buy this printer. Epson does make another printer that will do archival quality, but it doesn't have a scanner built in, and frankly I don't have the space for a separate scanner and printer, this one is large enough! 3. Be aware that you must print each color a little bit each day to prevent print heads clogging! This is an issue with all Epson printers I've had (4 now over the last couple of decades), and it's just the sacrifice you make for the finer quality of details that Epson printers can give you. Cleaning the heads is a real pain, so I just print out a few lines of text in each CMYK color every day. I've had problems with banding in prints after cleaning the heads a lot, so that issue may have been caused by the repeated cleaning.
Prints great quality. Good buy for me.
Product arrived with a “hardware defect” (according to Epson Customer Support after 3 hours on the phone with them). Very, very frustrating experience!

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