Wipe Holders product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Wipe Holders category on Amazon has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 7814 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a wipe holder, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been tried and tested by many customers. Overall, it seems that the Wipe Holders category on Amazon is a good place to start your search for a high-quality product. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is night, the most common location is bathroom, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the wipe holders are parents with young children, specifically mothers who mention their kids the most. The husband and son are also mentioned frequently, indicating that the product is likely used by families with young children. The top three places to use the product are the bathroom, diaper bag, and car, which suggests that parents use the wipe holders in various locations where they need to change their child's diaper or clean up messes. The top two usages of the product are for travel and diaper changes, which further supports the idea that the product is primarily used by parents with young children who are on-the-go. Based on this data, it is likely that the customer profile for this product is parents with young children who are looking for a convenient and portable way to store and access wipes while traveling or on-the-go. They may be busy and need a product that is easy to use and can be used in various locations. To better serve this customer profile, it may be helpful to offer wipe holders that are specifically designed for travel and can easily fit into a diaper bag or car. Additionally, offering wipe holders with fun designs or colors may appeal to parents who want a product that is both functional and aesthetically pleasing. Providing customer reviews and testimonials on the product page may also help to build trust and encourage parents to purchase the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wipe, lid, product, top, container. The most mentioned elements about wipe are dry out(9.03%), do not come out easy(2.48%).
The top 5 positive reviews are wipe, dispenser, product, lid, container. The most mentioned elements about wipe are not dry to the skin(3.33%), are not dry(2.92%).
dry out9.03%
do not come out easy2.48%
not wet enough1.52%
stick together0.64%
dry fast0.08%
not dry to the skin3.33%
are not dry2.92%
fit snug0.05%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect mentioned for wipe holders is the need to wipe them. This is followed by issues with the lid, product, top, and container. On the other hand, the most common pro aspect mentioned is also the need to wipe them. Overall, it appears that the main advantage of wipe holders is their ability to keep wipes organized and easily accessible. However, users seem to be frustrated with the need to wipe them frequently, as well as issues with the lid and container. To improve product development and selection, manufacturers could focus on creating wipe holders that require less frequent wiping, or that are easier to clean. They could also consider addressing issues with the lid and container to make the product more user-friendly. Additionally, manufacturers could explore new materials or designs that could make wipe holders more durable and long-lasting. By addressing these concerns, manufacturers could create a more positive user experience and increase customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to clean3
look really cute2

Based on the data provided, it seems that customers are primarily motivated to buy wipe holders based on the product description. This suggests that customers are looking for clear and detailed information about the product before making a purchase. Other factors that influence customer buying decisions include recommendations from friends and brand reputation. Customers may be more likely to trust a product if it comes recommended by someone they know or if it is from a reputable brand. To optimize an Amazon listing for a wipe holder product, it is important to focus on creating a clear and detailed product description. This should include information about the size, material, and any special features of the product. It may also be helpful to include customer reviews and ratings to build trust with potential buyers. Additionally, highlighting any unique selling points or benefits of the product can help it stand out from competitors in the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
know sooner20
hold more wipe13
hold more wipe
hold entire package of wipe
hold more wipes
hold wipe
more wipe
weight heavy11
weight heavy
top weight heavy
weight big
2 year ago9
year ago
4 year ago
5 year ago
three year ago
good seal7
good seal
good double seal
weight heavier
weight heavier…
wipe dispenser6
wipe dispenser
good warmed wipe5
warm wipe
heat for warm wipe
keep wipe warm
wipe warmer

Based on the customer expectations mentioned, it seems that customers are looking for wipe holders that can hold more wipes, are heavy enough to stay in place, and allow them to know when they need to refill the wipes. To prioritize product development, sellers should focus on creating wipe holders that can hold a larger number of wipes. This could be achieved by increasing the size of the holder or by designing a more efficient mechanism for dispensing the wipes. Additionally, sellers should consider adding a weight to the holder to ensure that it stays in place and doesn't tip over easily. To address the customer expectation of knowing when to refill the wipes, sellers could consider adding a transparent window or indicator that shows how many wipes are left in the holder. This would allow customers to know when they need to refill the holder and avoid running out of wipes unexpectedly. In terms of marketing promotion factors, sellers should highlight the features that address the customer expectations mentioned above. For example, they could emphasize the larger capacity of the holder, the weight that keeps it in place, and the transparent window that allows customers to see how many wipes are left. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their product and leave reviews that highlight the features that meet their expectations.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Sarah Oesch
So freaking amazing. Wipes come out easily. It opens easily. Perfect for every one including my husband with his giant bear hands.
AmazingJan. 2023
I love these. There is no click latch that can wear out. Wipes stay wet. Super cute and stylish.
I wanted something to place my babies wipes in because I despise the loud crinkle of all the wipe packaging these days. Since they were offered as a two pack for a significant savings I got one for wipes in our bathroom as well. My initial thought was that wipes would dry out since there wasn't any sort of seal between the flip top and the wipes. Only between the lid and the container. Much to my surprise they have stayed just as damp as they do when they're in their original packaging. So far I have been impressed. I really like the matte feeling of the container. I also like the sleek a and modern appearance. I would definitely recommend these to others or buy again!
Nice, sturdy box for my disposable wipes.
I finally starting using baby wipes after the “flushable” turned out not to be flushable after all. This box makes it easy to pull out one wipe at a time because of the heavy weighted plate and it appears to be quite sturdy and well made. I expect to get years of use out of it.
PJ Thomp
This is not to be soft or stretchy. It’s a great box to hold those wipes. Now you need only one hand to get them out of the package. They also stay moist.
Five StarsMar. 2017
no more dry wipes and no more of those ugly plastic bags around my house.
Get it!!!Nov. 2020
Too big for flushable wipes.. as in they will fit!! The weight is wonderful... heavy enough to hold the others down but not too heavy to rip the wipes.. can maneuver one handed, behind you, in an awkward- I’m on the pot, but have to reach the top of the tank for a wipe- sort of way. :) Would recommend!!!
SolidApr. 2019
Good wipe holder. The weight is heavy enough to keep wipes down and only get one at a time
Grace Easton
Lid BrokeMay 2019
After 8 weeks of normal and respectful use, the lid hinge broke and now it doesn't close/open as easily. Quality did not match price

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