Wipes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Aunt Fannie's Mosquito Wipes, Individually Wrapped Wipes for Indoor/Outdoor Protection (12-Pack, 120 Wipes)
OFF! Deep Woods Insect Repellent Towelettes (12 Count, Pack of 2)
OFF! Deep Woods Mosquito and Insect Repellent Wipes, Long lasting, 12 Individually Wrapped Wipes
Ben's 30% DEET Mosquito, Tick and Insect Repellent Wipes, 12 Count, One Color
La Fresh Mosquito Repellent Wipes, Individually Wrapped - Natural, Deet Free, Long Lasting Repellent

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for wipes on Amazon is 4.54 out of 5, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 1460 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these wipes. The high average rating suggests that the majority of customers are satisfied with the quality and performance of the wipes in this category. This level of satisfaction is a positive indicator for potential buyers, as it implies that the product is likely to meet their expectations. Based on this information, my advice would be to consider purchasing wipes from this category on Amazon. However, it's always a good idea to read individual reviews to get a better understanding of specific customer experiences. Additionally, consider factors such as price, brand reputation, and any specific requirements you may have before making a final decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is vacation, the most common location is purse, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this wipe product are parents with young children, as "kid" was mentioned the most frequently. Additionally, "husband" and "family" were also mentioned frequently, indicating that this product is likely used by families as a whole. In terms of where the product is used, it appears that the most common places are on-the-go locations such as purses and cars, as well as travel destinations like Costa Rica. This suggests that the product is marketed towards individuals who are frequently on-the-go and may need to clean up messes quickly and easily. The top two usages of the product were for travel and hiking, indicating that the product is likely marketed towards individuals who enjoy outdoor activities and may need to clean up messes while on the go. Based on this data, it seems that the ideal customer profile for this product is likely parents with young children who enjoy outdoor activities and frequently travel. To appeal to this demographic, the product could be marketed as a convenient and easy-to-use solution for cleaning up messes while on the go. Additionally, the product could be marketed towards individuals who are environmentally conscious, as wipes can be a more sustainable alternative to traditional cleaning products.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wipe, smell, deet, fly and mosquito, instruction. The most mentioned elements about wipe are dry out(10.17%), oily(3.39%).
The top 5 positive reviews are wipe, product, smell, package, towelettes. The most mentioned elements about wipe are easy(11.52%), good(5.76%).
dry out10.17%
bone dry inside1.69%
can not be apply to the skin1.69%
cover a huge part of my body1.69%
fly and mosquito1.69%
have a good smell4.19%
good for travel3.66%
last for hour1.05%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect of wipes is the need to wipe, which accounts for 37.29% of the mentions. Additionally, other cons mentioned include smell, deet, flies, mosquitoes, and instructions. On the other hand, the top pro aspect mentioned most is the ability to wipe, accounting for 47.12% of the mentions. From this data, we can conclude that the wiping feature is both a pro and a con. While it is appreciated by many users, it is also seen as a drawback by others. The smell, deet, flies, mosquitoes, and instructions are mentioned as cons, indicating areas for improvement. To enhance product development and selection, it would be beneficial to address the cons mentioned. Firstly, improving the smell of the wipes could make them more appealing to users. Secondly, finding alternatives to deet or minimizing its presence in the wipes could be considered, as some people may have concerns about its use. Additionally, addressing the issue of flies and mosquitoes could make the wipes more effective in repelling these pests. Lastly, providing clear and concise instructions for usage would help users understand how to make the most of the product. By addressing these cons and focusing on the positive aspect of wiping, product developers can create wipes that are more appealing to a wider range of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
can pack easily1
consumer report1

Based on the data provided, customers are motivated to buy this product primarily due to its product description, which is mentioned 60.00% of the time. This suggests that customers are highly influenced by the information provided about the product. The product description plays a crucial role in conveying the features, benefits, and value of the wipes, helping customers make informed purchasing decisions. Some reasons why the product description is the top feature could be: 1. Detailed information: A well-written product description provides customers with comprehensive details about the wipes, including their ingredients, size, durability, and any unique features. This helps customers understand what they are buying and whether it meets their specific needs. 2. Clear benefits: A compelling product description highlights the benefits of using the wipes, such as their effectiveness in cleaning, their gentle nature on the skin, or their ability to remove tough stains. Customers are more likely to be convinced to purchase when they understand how the product can improve their lives. 3. Differentiation: A strong product description can differentiate the wipes from competitors in the market. By highlighting what sets them apart, such as eco-friendly materials, hypoallergenic properties, or a pleasant scent, customers can see why these wipes are the best choice for them. Based on this information, here are some suggestions for Amazon listing optimization: 1. Enhance product descriptions: Ensure that the product descriptions are detailed, accurate, and engaging. Highlight the key features, benefits, and unique selling points of the wipes to capture customers' attention and convince them to make a purchase. 2. Use high-quality images: Include high-resolution images that showcase the wipes and their packaging. Visuals can help customers visualize the product and create a sense of trust and reliability. 3. Incorporate customer reviews: Encourage customers to leave reviews and ratings for the wipes. Positive reviews can reinforce the claims made in the product description and build trust among potential buyers. 4. Optimize keywords: Conduct keyword research to identify relevant search terms customers might use when looking for wipes. Incorporate these keywords naturally into the product title, description, and bullet points to improve visibility in search results. 5. Provide comparison charts: If there are similar products in the market, consider creating comparison charts that highlight the advantages of the wipes over competitors. This can help customers make an informed decision and choose your product over others. Remember, optimizing the product listing on Amazon is an ongoing process. Continuously monitor customer feedback, analyze competitors, and adapt your listing accordingly to stay ahead in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
individually wrap3
individually wrap
large size2
2 year1
couple year
aluminum packet size1
aluminum packet size
appropriate set1
appropriate set
bag of individually package wipe1
bag of individually package wipe
bugx individually-wrapped 30 % deet wipe1
bugx individually-wrapped 30 % deet wipe

Analysis of Customer Expectations for Wipes: When it comes to the category of wipes, it seems that the customer expectations mentioned are undefined. However, we can make some assumptions based on common customer needs and desires for products in this category. 1. Quality: Customers expect wipes to be of high quality, ensuring they effectively clean and remove dirt, germs, and other impurities. They want wipes that are durable, don't tear easily, and are gentle on the skin. 2. Convenience: Customers appreciate wipes that are easy to use and carry. They expect packaging that is user-friendly, with resealable options to maintain freshness and prevent drying out. Portability is also important, as customers often use wipes on the go. 3. Safety: Customers prioritize wipes that are safe for use on various surfaces, including sensitive areas like the face or baby's skin. They expect wipes to be free from harmful chemicals, allergens, and irritants. Suggestions for Product Development Prioritization: 1. Quality improvement: Focus on enhancing the durability and effectiveness of wipes. Invest in research and development to create wipes that are more efficient in cleaning and disinfecting, while maintaining their softness and gentleness on the skin. 2. Innovation in packaging: Consider developing packaging that is more user-friendly, with features like easy dispensing, resealable options, and compact sizes for portability. This can enhance the overall convenience and usability of the product. 3. Eco-friendly options: With increasing environmental concerns, customers appreciate wipes that are biodegradable or made from sustainable materials. Prioritize the development of eco-friendly wipes to cater to this growing demand. Marketing Promotion Factors: 1. Highlight product features: Emphasize the quality, convenience, and safety aspects of your wipes in marketing materials. Clearly communicate how your product stands out from competitors and addresses customer needs. 2. Targeted advertising: Identify specific customer segments that would benefit from your wipes, such as parents with young children, travelers, or individuals with sensitive skin. Tailor your marketing campaigns to reach these audiences effectively. 3. Influencer collaborations: Partner with influencers or experts in relevant fields, such as parenting or skincare, to promote your wipes. Their endorsements can help build trust and credibility among potential customers. 4. Online presence: Establish a strong online presence through social media platforms, a user-friendly website, and online marketplaces. Engage with customers, address their concerns, and provide informative content to build brand loyalty. Remember, these suggestions are based on assumptions about customer expectations in the wipes category. It's essential to conduct market research and gather feedback from customers to gain a deeper understanding of their specific needs and preferences.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love these when hiking, walking, biking, and more. Love the individual wipes.
Five StarsNov. 2014
perfect for gift bags at family reunion
Best Sutff!Aug. 2014
Summering in Northern Michigan this summer. Use it all the time. It's great.
Only at AMAZONSept. 2013
Used these years ago, but can't find in many stores. Good old Amazon always has what you're looking for. I walk my dog twice a day, and in this horrible humid, hot weather need to be protected. Spraying has to be done outside, so that way you're getting eaten up as you spray. Thank you Amazon!
No bitesAug. 2016
Went to Alabama in July. No bites and I was outside for 8-10 hours a day. I put sunscreen over it and it still worked. Not sure if you are supposed to do that.
SW Customer
Hat finderMar. 2016
Great for traveling by air with luquid restrictions. Took to Panama Canal recently to avoid Zeka virus from mosquito bites.
Great product, conveniently packaged. I keep one in my purse, car, and in my bike bag when cycling. Also great for traveling when space or liquid restrictions are a problem. With the rise is mosquito spread illnesses these are good to have around when you might end up somewhere you weren't planning on needing repellent.
I love the convenient individual packets for having in my carry-on bag. My husband and I flew to Jamaica in March and were allowed to pass through security with our 3 oz aerosol can of bug spray but when returning home, the Jamaican security officer made us throw it away. We also had these wipes with us just in case and there were no problems whatsoever. So my recommendation if you are flying with carry-on only like we do, pack these wipes instead of an aerosol spray!
Mimi C.
Five StarsNov. 2016
Perfect for travel, especially for flying. Avoids the TSA liquid requirement hassle.
Towelettes are the greatest. They don't take up any room in your purse, golf bag or backpack and they work great. Definitely worth the cost in my opinion.

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