Wipes & Holders product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 21
2023/01/17
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
22,966
This insight is based on the data from the best seller products. The top 5 of them are:
Pampers Baby Wipes Complete Clean Baby Fresh Scent 9X 80 Pop-Top - 720 Count (Pack of 4)
B0BP9GBKPC
WaterWipes Plastic-Free Textured Clean, Toddler & Baby Wipes, 99.9% Water Based Wipes, Unscented & Hypoallergenic for Sensitive Skin, 720 Count (12 packs), Packaging May Vary
B08YKVJTDH
Baby Wipes, Pampers Baby Diaper Wipes, Hypoallergenic and Unscented, 10X Pop-Top Packs, 800 Count
B08SS54H4X
The Honest Company Clean Conscious Wipes | 100% Plant-Based, 99% Water, Baby Wipes | Hypoallergenic, Dermatologist Tested | Pattern Play, 10 Count
B00IFWO8PI

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Wipes & Holders, has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 22,966 reviews, it is clear that many customers have found this product to be effective and useful. As an AI language model, I cannot provide specific advice on the product itself, but based on the high level of customer satisfaction, it may be worth considering for those in need of a wipes and holders product. It is important to note that while customer reviews can be a helpful tool in making purchasing decisions, it is always a good idea to do additional research and consider individual needs and preferences before making a final decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is infant, the most commonly moment of use is everyday, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are infants, kids, and sons. The top places where this product is used are in the car, bathroom, and house. The two most common uses of the product are as a gift and for diaper changes. The product falls under the category of Wipes & Holders. From this data, we can infer that the target customer profile for this product is likely parents or caregivers of infants, toddlers, and young children. They are likely looking for a convenient and effective way to clean up messes and maintain hygiene in various settings, including at home and on-the-go. To appeal to this customer profile, the product should be marketed as a versatile and essential tool for parents and caregivers. Emphasize its convenience and effectiveness in cleaning up messes and maintaining hygiene in various settings, including the car, bathroom, and house. Highlight its suitability as a gift for new parents or parents-to-be. Consider offering discounts or promotions for bulk purchases, as parents and caregivers are likely to use this product frequently.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wipe, smell, quality, product, texture. The most mentioned elements about wipe are slim(8.65%), dry out(8.33%).
The top 5 positive reviews are wipe, smell, clean, quality, product. The most mentioned elements about wipe are good(10.78%), rough(8.86%).
Cons
wipe51.80%
slim8.65%
dry out8.33%
tiny for cleaning5.43%
do not come out easy2.74%
not wet enough2.58%
smell4.35%
quality3.44%
product2.31%
texture1.99%
Pros
wipe42.60%
good10.78%
rough8.86%
thick6.01%
have a good smell3.98%
do not cause irritation1.89%
smell5.36%
clean4.60%
quality3.95%
product3.71%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant issue with wipes and holders is the need for wiping, which is mentioned as a con in all three categories. Additionally, smell, quality, and product are also mentioned as cons in the top five for each category. On the positive side, the most commonly mentioned pro aspect is also wiping. Overall, it appears that the primary purpose of wipes and holders is to clean, and users are looking for products that can effectively do so without leaving behind any residue or unpleasant odors. Therefore, product development should focus on improving the quality of wipes and holders to address these concerns. For example, manufacturers could consider using more natural ingredients to reduce the smell and improve the texture of the wipes. In terms of product selection, consumers should look for wipes and holders that have been tested for quality and effectiveness. They should also consider the type of material used in the wipes and holders, as this can affect their ability to clean effectively. Additionally, consumers should be aware of any potential allergens or irritants in the product and choose accordingly. In conclusion, while wipes and holders are useful products for cleaning, there is room for improvement in terms of quality and effectiveness. Manufacturers should focus on developing products that address the most common cons mentioned by users, while consumers should be mindful of the materials and ingredients used in the products they select.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
natural5
99 % water3
like3
more3
quality3

Based on the data provided, it seems that customers are primarily motivated to buy wipes and holders based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and intended use. Price is also a significant factor, indicating that customers are looking for value for their money. Additionally, recommendations from friends play a role in purchasing decisions, suggesting that social proof is important in this category. To optimize Amazon listings for wipes and holders, it is important to focus on creating detailed and informative product descriptions that highlight the features and benefits of the product. Including high-quality images and videos can also help customers better understand the product and make informed purchasing decisions. Additionally, offering competitive pricing and encouraging customer reviews and recommendations can help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more moisture17
more moist
more moisture
more wet
more water
more water content
cheap13
cheap
affordable
thinner12
thicker
soft10
soft
softer
more9
more
thicker9
thicker
are not expensive8
are not expensive
are not pricey
flushable8
flushable
last long8
last long
last awhile
good7
good

Based on the information provided, it is difficult to provide a specific analysis of customer expectations for the Wipes & Holders category. However, in general, customers who are interested in this category are likely looking for products that are convenient, effective, and easy to use. For wipes, customers may expect products that are gentle on the skin, but also effective at cleaning and sanitizing. They may also look for wipes that are biodegradable or environmentally friendly. In terms of holders, customers may expect products that are durable and easy to install, as well as aesthetically pleasing. To prioritize product development, sellers should consider conducting market research to better understand customer needs and preferences. This could involve surveys, focus groups, or other forms of customer feedback. Based on this research, sellers can identify areas where there may be gaps in the market or opportunities for innovation. In terms of marketing promotion factors, sellers should focus on highlighting the unique features and benefits of their products. This could include emphasizing the convenience and effectiveness of wipes, or the durability and design of holders. Sellers should also consider targeting specific customer segments, such as parents with young children or environmentally conscious consumers. By tailoring their marketing efforts to specific customer needs and preferences, sellers can increase the likelihood of success in this category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Shaykela
Purchased
SoftJul. 2022
Trusted baby wipes
good productOct. 2020
Good price, good product. We use these for our daughter. Love the pop top on them.
Baby Girl
Purchased
 I think that my amateur video. I can’t seem to get my words together. So, i was definitely not showing my face. Just having fun‼️
Shayla
Purchased
Love these!Sept. 2021
I love to donate these and give them to friends for their babies! Work great for all kids I have taken care of!
Dimples
Purchased
Does the jobAug. 2021
These are my favorite because their soft, no scent, and just basically gets the job done!
Mary Laughter
Purchased
Pampers WipesNov. 2021
Purchased on a great price. Works great for my grandson
Levina
Purchased
AmazonSept. 2022
Good price
M.
Purchased
This is not the same product I had ordered several times before for my grandchildren. The six packages were housed in a plastic bag rather than in the traditional box. More importantly, the wipes themselves are substantially smaller than they were before. With a no-return policy for this specific product, the buyer is left with few options. Won't be purchasing through this vendor again.
These do not wipes well at all. I like other pampers wipes but not these.
The bestJun. 2021
My favorite wipes!

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