Wire product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Mandala Crafts Anodized Aluminum Wire for Sculpting, Armature, Jewelry Making, Gem Metal Wrap, Garden, Colored and Soft, 1 Roll(20 Gauge, Gold)
BENECREAT 18-Gauge Jewelry Beading Wire, Tarnish Resistant Antique Bronze Wire for Jewelry Craft Making, 33-Feet/11-Yard
19 Gauge, 925 Sterling Silver Wire (Round) Half Hard Made in USA - 1 Ounce (15FT) by CRAFT WIRE
19 Gauge, 925 Sterling Silver Wire (Round) Dead Soft Made in USA - 25FT by CRAFT WIRE
BENECREAT 22 Gauge Silver Aluminum Wire 850FT Decor Jewelry Craft Wire Beading Floral Colored Aluminum Craft Wire for Gem Wrapping Jewelry Making

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Wire category on Amazon is 4.62 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 2855 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating implies that customers are generally pleased with the Wire products they have purchased. This could be attributed to factors such as product quality, functionality, durability, and overall performance. The large number of reviews also indicates that there is a considerable demand for Wire products on Amazon. Based on this information, it is safe to say that customers are generally satisfied with Wire products available on Amazon. However, it is important to note that individual preferences and experiences may vary. To ensure customer satisfaction, it is advisable for potential buyers to read through the reviews and consider their specific needs before making a purchase. Additionally, it is always a good idea to compare different products, brands, and prices to make an informed decision. Overall, the high average rating and significant number of reviews in the Wire category on Amazon suggest that customers are generally happy with their purchases. By taking the time to research and read reviews, customers can make well-informed decisions and increase their chances of being satisfied with their Wire product purchases.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is craft, the most common behavior is collect jewelry . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, wire, is primarily associated with three user profiles: daughter, granddaughter, and mother. Among these, the daughter is mentioned the most frequently, indicating a higher likelihood of this product being used by individuals in that age group. The granddaughter and mother are mentioned with equal frequency, suggesting that they may also be potential users, albeit to a slightly lesser extent. When it comes to the places where this product is commonly used, craft-related locations dominate the list. Both "craft" and "craft store" are mentioned multiple times, indicating that this wire is likely utilized in various craft projects. Additionally, the mention of "tree" suggests that wire may also be used for decorative purposes, such as creating ornaments or hanging jewelry. In terms of usage, the most prominent application of this wire is for collecting jewelry, as indicated by the significant number of mentions. This suggests that customers are likely using the wire to create or enhance their jewelry collections. Another popular usage mentioned is making bracelets, which implies that customers may be interested in creating their own personalized accessories. Based on this analysis, the customer profile for this product can be described as someone who is likely a daughter in her early twenties, with potential interest from granddaughters and mothers as well. These individuals are likely to be craft enthusiasts, frequently visiting craft stores and engaging in various craft projects. They may have a particular interest in collecting jewelry and creating their own bracelets. To cater to this customer profile, it would be beneficial to provide wire products that are specifically designed for jewelry-making purposes. Offering a wide range of wire gauges, colors, and finishes would allow customers to create unique and personalized pieces. Additionally, promoting the product's versatility for various craft projects and providing tutorials or project ideas could further engage and attract this target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wire, color, gold color, look, coating. The most mentioned elements about wire are soft(5.08%), flimsy(4.30%).
The top 5 positive reviews are wire, color, wire connector, product, red color. The most mentioned elements about wire are solid(5.93%), good quality(5.93%).
break at first use1.56%
gold color2.73%
good quality5.93%
flexible enough4.20%
easy to manipulate3.70%
wire connector4.94%
red color0.99%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the wire is the most frequently mentioned con aspect in the category of Wire, accounting for 35.94% of the mentions. Additionally, the top 5 cons of vacuum and tip also include wire as a common complaint. This suggests that wire-related issues are a significant concern for consumers across different products. On the positive side, the top pro aspect mentioned most is also wire, accounting for 37.28% of the mentions. This indicates that despite the cons associated with wire, there are still positive aspects that users appreciate. Considering the cons mentioned, it appears that the color, gold color, look, coating, and wire connector are also areas of concern for consumers. These aspects might be influencing the overall perception of the product negatively. To improve product development and selection in this category, it would be beneficial to address the wire-related issues that are consistently mentioned as cons. This could involve improving wire quality, durability, or finding innovative ways to minimize wire-related inconveniences. Additionally, paying attention to the color, gold color, look, coating, and wire connector aspects could help enhance the overall user experience and satisfaction. By focusing on these areas, manufacturers can work towards creating wire products that are reliable, aesthetically pleasing, and meet the expectations of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bright green color1
coffee color1
color display1

Based on the data provided, it seems that customers primarily buy this product in the Wire category due to its product description. This suggests that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the top feature driving purchases. Firstly, a well-written and detailed product description helps customers understand the features, benefits, and potential uses of the product. It provides them with the necessary information to make an informed decision. Additionally, a compelling product description can create a sense of trust and credibility, making customers more likely to purchase. Based on this information, optimizing the Amazon listing for this product could involve the following suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, accurate, and highlights the unique selling points of the product. Use clear and concise language to convey the benefits and features effectively. 2. Use high-quality images: Include high-resolution images that showcase the product from different angles. This will give customers a better visual understanding of the product and help them make a more informed decision. 3. Include customer reviews: Positive customer reviews can significantly influence purchasing decisions. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews prominently on the listing. 4. Optimize pricing strategy: While price is not the top motivator in this case, it is still a factor. Ensure that the product is competitively priced compared to similar products in the market. Consider offering discounts or promotions to attract potential customers. 5. Leverage social proof: Since a small percentage of customers mentioned that the product was recommended by friends, consider incorporating social proof elements into the listing. This could include testimonials or endorsements from satisfied customers or influencers. By implementing these optimization strategies, you can enhance the product's visibility, credibility, and appeal to potential customers, ultimately driving more sales in the Wire category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
10 gauge wire2
12 gauge wire
heavy gauge wire
2 gauge2
1 gage size
small gauge
cable hard wire2
half-hard wire
harder wire
decent quality2
good quality
gold color2
gold color
not wire2
bronze color1
bronze color
18 gauge1
26 or 28 gauge
1kg spool1
large spool

Analysis of Customer Expectations for Wire Category: Based on the customer feedback, it is evident that there are several key expectations when it comes to wire products. The most frequently mentioned expectation is for thinner wire, which was mentioned four times. This suggests that customers are looking for wires that are slim and lightweight, possibly for applications where space is limited or aesthetics are important. Additionally, there were two mentions each for 10 gauge wire and 2 gauge wire. This indicates that customers have specific requirements for wire thickness, possibly for different purposes or applications. It is important for sellers to take note of these preferences and offer a range of wire gauges to cater to different customer needs. Suggestions for Product Development Prioritization: 1. Thinner Wire Options: Given the high frequency of mentions for thinner wire, it would be wise for sellers to prioritize the development of wire products that are slim and lightweight. This could involve exploring new materials or manufacturing techniques that allow for thinner wires without compromising on performance or safety. 2. Diverse Gauge Options: Since customers have expressed preferences for both 10 gauge and 2 gauge wire, it would be beneficial for sellers to prioritize the development of wire products in these specific gauges. Offering a variety of wire thicknesses will help cater to a wider range of customer needs and increase the chances of customer satisfaction. Suggestions for Marketing Promotion Factors: 1. Highlight Thinner Wire Benefits: In marketing campaigns, sellers should emphasize the advantages of thinner wire, such as its flexibility, ease of installation, and space-saving properties. This will help customers understand why thinner wire is a desirable option and encourage them to consider it for their specific applications. 2. Emphasize Gauge Options: Sellers should promote the availability of different wire gauges, including 10 gauge and 2 gauge, to showcase their commitment to meeting customer preferences. This can be done through product descriptions, comparison charts, or dedicated sections on the website, making it easier for customers to find the specific gauge they require. 3. Customer Education: Since wire gauge can be a technical aspect that customers may not fully understand, sellers can provide educational content to help customers make informed decisions. This could include blog posts, videos, or FAQs that explain the significance of wire gauge and guide customers in selecting the appropriate gauge for their specific needs. By prioritizing product development based on customer expectations and effectively promoting the relevant factors, sellers can enhance customer satisfaction, attract a wider customer base, and establish themselves as a trusted provider of wire products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jonghee Chung
Good qualityOct. 2020
Easy to use!
Great PriceAug. 2019
Love this wire , can't go without it, great for Jewelry Making.
This wire was perfect for my project.
Lola B.
I loved the color and the price… I prefer Parawire. I made a necklace for a client…. And the Benecreat could be made a little more durable for beginners like me ❤️. The wire broke off at the top of the back and I had to make do…
Works good.May 2020
Works good for jewelry
Would recommend a lower gauge when making rings because this is not as thick as I thought it would be but that’s because this is my first time making rings. It’s good material and it doesn’t tarnish.
Aida Martinez
Es de buena calidad. Uso el alambre para hacer rosarios
I loved this! I use it for wire wrapping crystals
Tracy Thomson
Great wire great price
goodJan. 2021

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