Wood Polish & Care product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Thirteen Chefs Mineral Oil - 128oz Food Grade Conditioner for Wood Cutting Board, Countertop & Butcher Block, Lubricant for Knife or Meat Grinder - Safe USP Finish on Bamboo, Marble, Soapstone
John Boos Block Cutting Board Care and Maintenance Set: Includes One 16 Ounce Bottle Mystery Oil, One 5 Ounce bottle Board Cream and One Round Applicator
Pledge Beautify It Lemon Enhancing Polish Spray - Removes Dust and Fingerprints. Provides Protective, Glossy Coating (1 Aerosol Spray), 9.7 oz, Packaging May Vary
Murphy Oil Soap Wood Cleaner, Original, 32 Ounce, 3 Pack
Katzco Wood Furniture Repair Kit Wood Markers For Scratches - Set of 13 - Markers and Wax Sticks with Sharpener - Wood Floor Scratch Remover Cover-Up for Tables, Desks

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Wood Polish & Care product in question has an average rating of 4.68 out of 5, based on a total of 13,581 reviews. This indicates a high level of customer satisfaction overall. With such a high average rating and a significant number of reviews, it suggests that customers are generally pleased with the product's performance and quality. The positive feedback from a large number of customers indicates that the wood polish and care product is likely effective in enhancing the appearance and longevity of wood surfaces. Considering the high customer satisfaction, it is advisable for the manufacturer or seller to continue maintaining the quality of the product. They should also focus on addressing any potential issues or concerns raised by customers in the reviews. This could involve improving the packaging, providing clearer instructions for use, or addressing any reported inconsistencies in the product's performance. Additionally, it would be beneficial for the manufacturer or seller to actively engage with customers by responding to their reviews and addressing any questions or concerns they may have. This can help build trust and loyalty among customers, further enhancing their satisfaction and encouraging positive word-of-mouth recommendations. Overall, the data suggests that the Wood Polish & Care product has been well-received by customers, indicating a high level of satisfaction. By maintaining product quality and actively engaging with customers, the manufacturer or seller can continue to build upon this positive reputation and further enhance customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is cut board, the most common behavior is cut board . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Wood Polish & Care product are the husband, mother, and wife. The husband is mentioned the most, with 106 mentions, followed by the mother with 66 mentions, and the wife with 58 mentions. This suggests that the product is commonly used by individuals who are responsible for household maintenance and care. When it comes to the places where this product is used, the top three locations are the cut board, kitchen, and house. The cut board stands out as the most frequently mentioned place, with 373 mentions, followed by the kitchen with 195 mentions, and the house with 168 mentions. This indicates that the product is primarily used in the kitchen area, particularly on cut boards, which suggests its effectiveness in maintaining and caring for wooden surfaces. In terms of usage, the top two purposes for using the product are on cut boards and to remove small scratches. Cut board usage is mentioned 75 times, while removing small scratches is mentioned 63 times. This implies that customers find the Wood Polish & Care product useful for both regular maintenance of cut boards and for addressing minor damages on wooden surfaces. Based on this analysis, the customer profile for this Wood Polish & Care product can be described as individuals who are actively involved in household chores and maintenance. They are likely to be responsible for the upkeep of wooden surfaces, particularly in the kitchen area. These customers value the product's ability to maintain the quality of cut boards and address small scratches, indicating a desire for a well-maintained and aesthetically pleasing home environment. To cater to this customer profile, it would be beneficial to emphasize the product's effectiveness in maintaining the quality and appearance of cut boards, as well as its ability to address small scratches. Marketing efforts could focus on highlighting the product's convenience, ease of use, and long-lasting effects. Additionally, providing tips and suggestions on proper care and maintenance of wooden surfaces, specifically cut boards, could further engage and assist customers in achieving their desired outcomes.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are marker, color, crayon, product, wood. The most mentioned elements about marker are dry out(2.26%), dry(1.38%).
The top 5 positive reviews are product, oil, marker, color, board. The most mentioned elements about product are easy to use(3.62%), good quality(1.49%).
dry out2.26%
dry up0.50%
easy to use3.62%
good quality1.49%
do not smell0.32%
do a really good job0.27%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Wood Polish & Care category is the marker, accounting for 12.31% of the mentions. Additionally, the top five cons of vacuum in this category are marker, color, crayon, product, and wood. On the other hand, the top pro aspect mentioned most is the product, accounting for 17.22% of the mentions. The top five cons of the tip are product, oil, marker, color, and board. Based on this information, it appears that the marker is a significant concern for consumers in the Wood Polish & Care category. It would be beneficial for product developers to address this issue by either improving the marker's performance or finding alternative solutions. Additionally, the color, crayon, and wood are mentioned as cons, suggesting that customers may have concerns related to these aspects as well. Product developers should consider addressing these issues to enhance customer satisfaction. On the positive side, the product itself is mentioned as a pro aspect most frequently. This indicates that customers appreciate the overall quality or effectiveness of the wood polish and care products available in this category. Developers should continue to focus on maintaining or improving the quality of their products to meet customer expectations. In terms of product development and selection, it would be wise to prioritize addressing the cons mentioned by customers. This could involve improving the marker's performance, addressing concerns related to color and crayon, and finding ways to enhance the overall experience with the product. Additionally, conducting further research and gathering feedback from customers can provide valuable insights for product development and selection, ensuring that the offerings align with customer preferences and needs. By addressing the cons and capitalizing on the pro aspects, product developers can enhance customer satisfaction and loyalty in the Wood Polish & Care category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy this wood polish and care product due to its product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, benefits, and usage instructions. A well-written and detailed product description can effectively communicate the value and effectiveness of the product, leading to higher sales. Some reasons why product description is the top feature for buyers in this category could be: 1. Clarity: A well-written product description provides clear and concise information about the product, helping customers understand its purpose and benefits. 2. Trustworthiness: A detailed product description instills trust in customers, as it shows that the seller has taken the time to provide accurate and reliable information about the product. 3. Differentiation: A compelling product description can highlight unique features or benefits that set the wood polish and care product apart from competitors, making it more appealing to customers. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on the product description: Ensure that the product description is comprehensive, informative, and engaging. Highlight the key features, benefits, and usage instructions to help customers make an informed decision. 2. Use high-quality images: Include high-resolution images that showcase the product from different angles and demonstrate its effectiveness. Visuals can enhance the product description and provide a better understanding of what customers can expect. 3. Incorporate customer reviews: Positive customer reviews can further validate the claims made in the product description. Encourage satisfied customers to leave reviews and consider featuring some of the most compelling ones in the listing. 4. Optimize keywords: Conduct keyword research to identify relevant terms and phrases that customers might use when searching for wood polish and care products. Incorporate these keywords naturally into the product title, description, and bullet points to improve visibility in search results. By focusing on these optimization strategies, sellers can enhance the product's appeal, increase customer trust, and ultimately drive more sales in the wood polish and care category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
'before picture24
before after picture
before after pic
before after photo
before photo
before pic
last long16
last long
last forever
marker fresher
marker good
marker specifically
marker work
food-grade mineral oil9
food-grade mineral oil
mineral oil
food grade mineral oil in usa
food grade mineral oil seal
food grade mineral oil usa
big bottle8
big bottle
bottle big
big bottle or
large bottle
last year8
last year
light color8
light color
4 last7
2 year ago6
year ago
darker color5
lighter color
color lighter
darker color
darker shade

Analysis of Customer Expectations for Wood Polish & Care: Based on the customer feedback, it is evident that there are three key expectations that customers have for wood polish and care products: "before picture," "last long," and "marker." Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. "Before picture" (24 mentions): Customers seem to value the ability of wood polish and care products to restore the appearance of wood surfaces to their original condition. This expectation suggests that customers want a product that can effectively remove scratches, stains, and other imperfections, allowing them to showcase the wood's natural beauty. To meet this expectation, sellers should prioritize developing products with strong restorative properties and emphasize this feature in their marketing campaigns. Highlighting "before and after" pictures or testimonials from satisfied customers can also help build trust and demonstrate the product's effectiveness. 2. "Last long" (16 mentions): Customers desire wood polish and care products that provide long-lasting protection and maintain the wood's appearance over time. This expectation indicates that customers are looking for products that offer durability and resistance to wear and tear. Sellers should focus on developing formulations that provide a protective barrier against environmental factors, such as UV rays, moisture, and heat. Emphasizing the product's longevity and durability in marketing materials can help attract customers who prioritize long-term wood maintenance. 3. "Marker" (11 mentions): The mention of "marker" suggests that customers expect wood polish and care products to be easy to use and provide visible results. Customers want a product that clearly indicates where it has been applied, ensuring even coverage and preventing missed spots. To meet this expectation, sellers should prioritize developing products with clear application markers or indicators. This can include colored formulas that show where the product has been applied or innovative packaging designs that facilitate precise application. Marketing efforts should highlight the ease of use and accuracy of the product, ensuring customers feel confident in their purchase. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Focus on developing wood polish and care products with strong restorative properties to meet the "before picture" expectation. Highlight the ability to remove scratches, stains, and imperfections in marketing materials. 2. Prioritize durability and longevity in product development to meet the "last long" expectation. Emphasize the product's ability to protect wood surfaces from environmental factors and maintain their appearance over time. 3. Consider incorporating clear application markers or indicators in product formulations or packaging to meet the "marker" expectation. Highlight the ease of use and accuracy of the product in marketing campaigns. 4. Leverage "before and after" pictures or testimonials from satisfied customers to showcase the effectiveness of the product in restoring wood surfaces. 5. Educate customers about the importance of regular wood maintenance and the benefits of using wood polish and care products through informative content and tutorials. 6. Collaborate with influencers or experts in the field of woodworking to endorse and promote the product, building credibility and trust among potential customers. 7. Offer promotions or discounts to encourage customers to try the product and experience its benefits firsthand. By addressing these customer expectations and implementing the suggested strategies, sellers can enhance their product offerings and effectively promote their wood polish and care products in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

John L. Peil
I waited to open this product 2 months after I received it and discovered that fully half of the markers (the ones I wanted to use of course) were completely dried up! Too late to return for me. So try the markers immediately to be sure they are not dry.
Love to Shop
Omigosh! I love these! There is a color to match everything, and you can decide to use the wax crayons or the marker depending upon the type of scratch or damage you are covering up. I haven't had to use the sharpener yet, but it's handy that it comes with one. This was a great buy, and I highly recommend it!
The markers work really good. The crayons are pretty useless.
Good colorsMar. 2019
Had glue stains on my table, that I couldn't wash off, this covered them up perfectly, excellent color match
I haven't used them yet, the only think I noticed was the dimensions on the site were not even close to the product.
Carrie Lewis
Great productDec. 2019
Works great. Easy to use.
A. Acker
Unbelievable!Apr. 2019
So I bought something for my server and it left a large scratch on the floor which made my wife and I truly dismayed. I researched on Amazon and decided to go with this product which worked perfectly. Can’t see it - it’s gone. Tip: follow their instructions and start with a LIGHTER color first. I used a paper towel to blend it in.
If you’re thinking about buying these to use them on lightly colored furniture, don't. All the “lighter” colors came out way darker than I expected.
Lifesavers!Dec. 2019
Phewwww these saved me from getting dinged by my apartment complex for a small scratch in the floor. Great product!
Hands down the best furniture repair markers! Great color selection too!

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