Work & Utility product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 18
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dunlop Protective Footwear mens Modern rain boots, Black, Size 11 US
Skechers Men's Cessnock Food Service Shoe
Work Boots for Men Soft Toe – 6inch Leather Boots for Construction Rubber Sole Working botas de trabajo para hombre, “Tank” Workboots
Skechers Men's Cankton-U Industrial Shoe
Timberland PRO Men's 6" Pit Boss Steel Toe Industrial Work Boot

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Work & Utility category has a total of 26,363 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as missing data or errors in the calculation of the average rating. Without knowing more about the specific product, it is difficult to draw conclusions about customer satisfaction. However, the fact that there are a large number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider reaching out to the seller or manufacturer to ask for more information about the average rating and any potential issues with the product. Overall, it is important to do your research and carefully consider customer feedback before making a purchase, especially when dealing with a product that has a large number of reviews but an unclear average rating.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is backyard, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are male, with the top three being husband, son, and boyfriend. This suggests that the product may be more popular among men, or perhaps it is marketed towards men specifically. In terms of where the product is used, the top three places mentioned are backyard, garage, and wood. This suggests that the product may be used for outdoor activities or DIY projects. The top two uses of the product are walking and gift giving. This suggests that the product may be marketed as a practical gift for someone who enjoys outdoor activities or DIY projects. Overall, the data suggests that the customer profile for this product is likely a male who enjoys spending time outdoors or working on DIY projects. To appeal to this customer profile, the product could be marketed as a practical and useful tool for these types of activities. Additionally, the product could be marketed as a great gift idea for someone who enjoys these types of activities.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are boot, shoe, sol, sole, steel toe. The most mentioned elements about boot are uncomfortable(2.78%), to heavy(2.18%).
The top 5 positive reviews are boot, shoe, fit, quality, steel toe. The most mentioned elements about boot are comfortable(14.05%), good quality(4.93%).
to heavy2.18%
not comfortable0.80%
stiff at the top0.74%
hurt the inside of my ankle0.62%
steel toe2.46%
good quality4.93%
fit well4.23%
look nice3.45%
steel toe2.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned aspect of work and utility footwear is the boot feature, both in terms of pros and cons. The top 5 cons mentioned are related to the boot's fit and materials, such as the shoe, sole, and steel toe. On the other hand, the top pro aspect mentioned is also the boot feature, indicating that it is a crucial aspect of work and utility footwear. Overall, the sentiment analysis suggests that there are both positive and negative aspects to work and utility footwear, with the boot feature being the most important factor. To improve product development and selection, manufacturers should focus on improving the fit and quality of the boot, as these are the most commonly mentioned cons. Additionally, they could consider offering a wider range of materials and styles to cater to different preferences and needs. By addressing these issues, manufacturers can create work and utility footwear that meets the needs of their customers and provides a positive user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
steel toe6

Based on the data provided, it seems that customers in the Work & Utility category are primarily motivated by the product description when making purchasing decisions. This could be because they need to know exactly what they are buying in order to ensure that it will meet their needs for work or utility purposes. Price and brand reputation are also important factors, but they are not as significant as the product description. Some possible reasons why the product description is the top feature could be that customers in this category are looking for specific features or specifications that are necessary for their work or utility needs. They may also be looking for products that are durable and reliable, and the product description can provide important information about these qualities. To optimize an Amazon listing for this category, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Additionally, pricing and brand reputation should be considered, but they should not be the primary focus of the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long72
last long
last awhile
last forever
last half long
last last long
last year41
last year
last season
last summer
last year or more
longer lasting40
last longer
4 last32
hold up21
hold up
durable item
break in17
break in
breaking in
break in.update
long last17
long last

Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for customers in the Work & Utility category. Customers are looking for products that will last a long time, with many mentions of "last long," "longer lasting," and "4 last." This suggests that customers in this category are looking for products that are reliable and can withstand heavy use over time. To meet these expectations, sellers in the Work & Utility category should prioritize product development that focuses on durability and longevity. This could include using high-quality materials, designing products that can withstand wear and tear, and incorporating features that make the product more durable. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their products in their marketing materials. This could include highlighting the materials used in the product, showcasing the product's ability to withstand heavy use, and providing testimonials from satisfied customers who have used the product for an extended period of time. Overall, the key takeaway for sellers in the Work & Utility category is that customers are looking for products that are built to last. By prioritizing product development that focuses on durability and longevity, and emphasizing these factors in their marketing materials, sellers can meet customer expectations and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Adam Hoke
Great valueNov. 2021
As many are, I was accustomed to spending but bucks on boots. In many cases, those big buck boots disappoint. I decided to give these a try and I’m glad I did. They look great, offer a more rugged “I mean business look” without looking like you just came in from a hunt. I found myself at deer camp after forgetting my hunting boots, I had only these, I had no choice but to really put them to the test. That test came via a two mile wounded deer tracking mission and these boots performed very very well. So well that I am ordering a second pair to keep nice for occasional wear. Give them a try!
as i see it
Three StarsNov. 2016
They look great and the oil resistant bottom is what's mandatory in the warehouse.
G Man
Purchased these boots based on many positive reviews. I don't get it!!! The leather is thin and cheap, to the point that it cannot resist scraps during a normal work day. One little scuff and the inner lining is exposed! The biggest problem with these boots is the toe box, lined so cheaply, that your toes will start bleeding within a few hours! Save your money, and look at the Sureway boots. These boots are absolutely incredible for the money, as good if not better than Timberlines or Wolverines!!!!
Extraordinary fit right out of the box. Very comfortable. Great purchase.
Diana Friedel
use these boots for masonry work so far so good.
Five StarsMar. 2017
Excellent comfortable for a great price
A well-made boot, exactly what I expected
They don’t hold up very well in water. They also develop a nasty odor after prolonged use in moist work conditions. The bottom of the boots also scrubbed off in areas after exposure to degreasing agents and pivoting while squatting.
Great boot for the price and style. First day at the job and my feet did not hurt and I am flat footed. Would by again.

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