Wraps product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
3.9
Total Reviews
3,130
This insight is based on the data from the best seller products. The top 5 of them are:
TOUGH GIRLS | Nail Polish Strips | 20 Stylish Strips | Brighter, Thicker, Tougher | Includes Cuticle Stick, Nail File, & Nail Wipes (Turquoise, Silver Glitter & Gold Lines)
B089R4H62D
ohora Semi Cured Gel Nail Strips (N Check Camellia) - Works with Any Nail Lamps, Salon-Quality, Long Lasting, Easy to Apply & Remove - Includes 2 Prep Pads, Nail File & Wooden Stick - Red
B0B6B9MLC1
ohora Semi Cured Gel Nail Strips (N Cream Pumpkin) - Works with Any UV Nail Lamps, Salon-Quality, Long Lasting, Easy to Apply & Remove - Includes 2 Prep Pads, Nail File & Wooden Stick
B09PC9WCSH
ohora Semi Cured Gel Nail Strips (N Cream Fog) - Works with Any Nail Lamps, Salon-Quality, Long Lasting, Easy to Apply & Remove - Includes 2 Prep Pads, Nail File & Wooden Stick - Green
B09M51FMF3
ohora Semi Cured Gel Nail Strips (N Shooting Star) - Works with Any Nail Lamps, Salon-Quality, Long Lasting, Easy to Apply & Remove - Includes 2 Prep Pads, Nail File & Wooden Stick - Purple
B09LLR6F3L

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Wraps category on Amazon is 3.91 out of 5, with a total of 3130 reviews. This suggests that customers have mixed feelings about the products in this category, with some being satisfied and others not so much. To improve customer satisfaction in this category, it may be helpful for sellers to focus on improving the quality of their products and addressing any common complaints or issues that customers have raised in their reviews. Additionally, providing excellent customer service and being responsive to customer feedback can go a long way in building trust and loyalty among customers. Overall, while the Wraps category on Amazon may have some room for improvement in terms of customer satisfaction, there is still potential for sellers to succeed by focusing on quality and customer service.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is morning, the most common location is salon, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Wraps product is most frequently mentioned in relation to three key users: daughter (31 mentions), friend (26 mentions), and mother (22 mentions). This suggests that the product appeals to a wide range of individuals, including family members and close friends. In terms of usage, the top three places where customers prefer to use the product are the salon (32 mentions), flat nail bed (12 mentions), and directly on the nail (9 mentions). This indicates that the Wraps product is commonly used in professional settings, as well as for personal nail care routines. Furthermore, the data highlights two primary uses of the product: showering (39 mentions) and dishwashing (19 mentions). This suggests that customers appreciate the durability and water resistance of the Wraps, as they are able to withstand exposure to water during these activities. Based on this analysis, it can be inferred that the target customer profile for Wraps includes individuals who value convenience, durability, and versatility in their nail care routine. The product appeals to a diverse range of users, including daughters, friends, and mothers, indicating its broad appeal across different age groups. The preference for using the product in salons suggests that customers may be willing to invest in professional nail care services. Additionally, the popularity of using Wraps in the shower and while doing dishes indicates that customers lead active lifestyles and require a long-lasting solution for their nail care needs. To further cater to this customer profile, it would be beneficial to emphasize the product's water resistance and durability in marketing materials. Highlighting the convenience and time-saving aspects of using Wraps in a salon setting could also attract more customers who value professional nail care. Additionally, offering different designs and customization options may help to appeal to a wider range of tastes and preferences among customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are strip, nail, product, adhesive, edge. The most mentioned elements about strip are thick(1.10%), break off immediately(0.92%).
The top 5 positive reviews are color, design, strip, product, quality. The most mentioned elements about color are good(10.89%), look good(3.87%).
Cons
strip10.81%
thick1.10%
break off immediately0.92%
small0.37%
big for my nail0.18%
crack0.18%
nail5.86%
product4.76%
adhesive4.40%
edge3.11%
Pros
color20.11%
good10.89%
look good3.87%
pretty1.66%
compliment0.18%
good choice0.18%
design12.73%
strip6.83%
product4.43%
quality4.24%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Wraps is the strip, accounting for 10.81% of the mentions. Additionally, the top five cons of vacuum are the strip, nail, product, adhesive, and edge. On the other hand, the top pro aspect mentioned most is color, accounting for 20.11% of the mentions. However, the top five cons of the tip are color, design, strip, product, and quality. Based on this information, it appears that the strip is a significant concern for consumers in this category. It would be beneficial for product development to focus on improving the strip aspect of the wraps, as it is mentioned as a con for both the vacuum and the tip. Additionally, addressing issues related to nails, adhesive, edge, design, and quality could also enhance the overall product experience. On the positive side, the color aspect is highly appreciated by consumers, as it is mentioned as the top pro aspect. Therefore, product developers should continue to prioritize offering a wide range of attractive colors to cater to consumer preferences. In terms of product selection, it would be wise to consider wraps that excel in strip quality, color variety, and overall design. Additionally, ensuring the product's durability and quality is crucial to address the concerns mentioned by consumers. By focusing on improving the cons and leveraging the pros, product developers can enhance the overall satisfaction of consumers in the Wraps category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others12
color3
cute3
design3
variety in color2

Based on the data provided, it seems that customers primarily buy wraps based on the product description. This indicates that customers are highly influenced by the information provided about the product, such as its features, benefits, and specifications. A well-written and detailed product description can effectively communicate the value and functionality of the wraps, which in turn motivates customers to make a purchase. Some reasons why product description is the top feature for buyers in this category could be: 1. Information: Customers want to know exactly what they are buying, and a comprehensive product description helps them understand the features, materials, dimensions, and other important details. 2. Differentiation: In a competitive market, a well-crafted product description can highlight unique selling points, distinguishing the wraps from similar products and making them more appealing to customers. 3. Trust: A detailed product description builds trust by providing accurate and reliable information, addressing potential concerns or questions customers may have, and demonstrating the seller's expertise and commitment to customer satisfaction. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on the product description: Ensure that the product description is clear, concise, and informative. Highlight the key features, benefits, and specifications that make the wraps stand out. 2. Use high-quality images: Include multiple high-resolution images that showcase the wraps from different angles, demonstrating their quality and appearance. 3. Include customer reviews: Positive reviews can further reinforce the product's value and build trust. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews in the listing. 4. Optimize keywords: Research and include relevant keywords in the product title, bullet points, and description to improve visibility in search results and attract potential customers. 5. Provide accurate pricing information: Clearly state the price of the wraps and any applicable discounts or promotions to avoid confusion and ensure transparency. Remember, optimizing the product listing is an ongoing process. Regularly monitor customer feedback, update the product description as needed, and stay up-to-date with market trends to maintain a competitive edge.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
longer lasting12
last longer
last long12
last long
last longer
last whole long
4 last11
last
long last10
long last
last few month9
last week
last 2 week
last two week
last weekend
hold up5
hold up
week5
week
week is
last-4
last
improvement3
improvement
improve
last several week2
last 2 week

Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for customers when it comes to wraps. Customers want wraps that can last for a long time, and they want to be able to use them repeatedly without having to replace them frequently. To meet these expectations, sellers should prioritize product development that focuses on creating wraps that are made from high-quality materials that can withstand wear and tear. They should also consider adding features that can help extend the life of the wraps, such as reinforced stitching or special coatings that can protect the wraps from damage. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their wraps in their marketing materials. They should highlight the quality of the materials used in their products and emphasize how their wraps can save customers money in the long run by lasting longer than other wraps on the market. Additionally, sellers should consider offering warranties or guarantees on their wraps to give customers peace of mind and demonstrate their confidence in the quality of their products. By focusing on these factors, sellers can meet customer expectations and differentiate their products from competitors in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Erica
Purchased
👍Jan. 2022
👍
I was super excited to try these out, but they do not stick well at all onto your nails. I followed all the directions exactly. I added a clear coat on top hoping that it will make them last longer than a day.
These were so, so difficult to apply. I’m used to the nail polish strips from Color Street, so I understood how to apply these. But, OMG, these were so thick that it made precision impossible. The nail file was useless, and I finally had to use scissors to cut them to shape. Because they are so thick, they caught on pretty much everything. So, they peeled off with ease, which is not a good thing on day 2. Overall, these are awful, and too thick to be practical. Stick with Color Street (I don’t sell Color Street, by the way).
Bummer, really wanted these to work! These nail wraps are too thick! When I apply them, they are so thick they are hard to file and the edges don’t look great. They chip within 24 hours. Hard to remove too, and left a nasty film on my nails. They do not live up to the Tough Girl name. I will revert back to other brands that are less expensive, but better quality.
Yuyis
Purchased
At first they adhered well, I put them on at night and the next morning I had already dropped one, they didn't last 12 hours 👎🏿👎🏿👎🏿
Regina F.
Purchased
I've used this type of product before (different brands) with successful results. Not sure if I got a bad batch or what :-(
Jennifer
Purchased
Honestly worth the price ! I first tried the elephant grey set. Really enjoyed but within the first couple days of wear started to have mild air bubbles but wasn’t bad. Then tried some other sets and loved it. They lasted more than 2 weeks: I clean, scrub, do some gardening, work , school, everything not a problem. Very impressed love it a lot. After about a week and a half they start to chip, but it very little and still stayed on about another week after that. I did add a clear polish on top to help keep them on, but only applied once during original application of each set. Recommend 9.5/10!
jenni
Purchased
Not worth itNov. 2022
I bought these just to try. I typically use another brand. They were very poor quality and looked terrible.
Samantha
Purchased
ExcellentJul. 2020
Fast delivery, love the different available colors within one package. Great customer service.
Kass.
Purchased
Took a chanceDec. 2022
Based off of all the bad reviews I really took a chance with these stick ons. I am so pleasantly surprised and happy with my purchase. These are the best of this kind that I've used. 10/10 will purchase more.

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