Yams product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Jicama Mexican Yam Bean 5 - 1000 Seeds Pachyrhizus Erosus Sweet & Crunchy Bulk (5)
Topland Foods African Yam Tubers | 3 Tubers | 10 Lbs
Pounded Yam, Ola Ola - 4 lbs - $5.25 per lbs
African Tuber of Yam (5 Tubers)
Jamaican Yellow Yam (1 Tuber)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Yams category on Amazon is 3.67 out of 5, based on a total of 161 reviews. This suggests that customer satisfaction with Yams products on Amazon is somewhat mixed, with some customers being satisfied with their purchases and others being less so. If you are considering purchasing a Yams product on Amazon, it may be helpful to read through some of the reviews to get a better sense of what other customers have experienced. Look for patterns in the reviews, such as common complaints or issues that customers have had with the product. This can help you make a more informed decision about whether or not to purchase the product. Additionally, it may be helpful to consider purchasing from a seller with a high rating and a good reputation for customer service. This can help ensure that you have a positive experience with your purchase and that any issues or concerns you may have are addressed promptly and professionally.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is cold winter, the most common location is grocery, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of the product are friends, husbands, and family members. This suggests that the product is popular among close relationships, indicating a potential trend of gifting or sharing the product within social circles. The top three places where this product is commonly used are grocery stores, houses, and California. This implies that the product is widely available in grocery stores, commonly used in households, and has a specific mention in relation to California. This could indicate a regional preference or popularity in California. In terms of usage, the top two mentioned purposes for the product are giving it as a gift and baking sweet potatoes. This suggests that the product is often given as a gift, possibly for special occasions or as a thoughtful gesture. Additionally, it is used in the process of baking sweet potatoes, indicating a culinary application. Based on this analysis, we can make some suggestions about the customer profile. The product seems to appeal to individuals who value close relationships, as it is frequently mentioned in connection with friends, husbands, and family members. It may also be popular among those who enjoy cooking or baking, as it is used in the process of baking sweet potatoes. Additionally, the mention of California suggests that the product may have a regional following or be particularly popular in that area. To further understand the customer profile, it would be helpful to gather more data, such as demographic information, specific preferences, and reasons for using the product. This would provide a more comprehensive understanding of the target audience and enable more targeted marketing strategies.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are yam, tuber, product, potato, flour. The most mentioned elements about yam are small(20.00%), hard to cut into(10.00%).
The top 5 positive reviews are yam, taste, potato, product, color. The most mentioned elements about yam are delicious(23.08%), fresh(15.38%).
hard to cut into10.00%
dust free7.69%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that yam is both the most commonly mentioned pro and con aspect of the Yams category. This suggests that yam is a polarizing ingredient, with some people enjoying its taste and texture while others find it unappealing. The top 5 cons mentioned include yam, tuber, product, potato, and flour. It's unclear from the data what specifically people dislike about these aspects, but it's possible that they relate to issues with taste, texture, or preparation. On the positive side, the top 1 pro aspect mentioned is yam, which suggests that there are people who enjoy this ingredient and find it to be a positive aspect of the Yams category. Based on this data, it may be worth exploring ways to address the cons mentioned, such as improving the taste or texture of yams, or finding ways to make them easier to prepare. Additionally, it may be worth considering ways to highlight the positive aspects of yams, such as their nutritional value or versatility in cooking. Overall, it's clear that yams are a complex ingredient with both pros and cons. By understanding these aspects and working to address any issues, it may be possible to create products that appeal to a wider range of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that the primary motivation for customers to buy yams is the price. This indicates that customers are likely looking for affordable options when purchasing yams. However, since the data also mentions "undefined" multiple times, it is unclear what other factors might influence buyer motivation in this category. Considering the top feature for the product description, it is crucial to highlight the unique qualities and benefits of the yams. This could include emphasizing their taste, nutritional value, versatility in cooking, or any other distinguishing factors that set them apart from other yams in the market. Providing detailed information about the product's origin, quality, and any certifications it may have can also be beneficial. Based on the given data, it is challenging to provide specific suggestions for Amazon listing optimization. However, here are some general recommendations: 1. Price Optimization: Since price is a significant factor for buyers, ensure that the yams are competitively priced compared to similar products in the market. Offering discounts or promotions can also attract potential customers. 2. Clear Product Description: Craft a compelling and informative product description that highlights the unique features, benefits, and uses of the yams. Use persuasive language to engage customers and make them feel confident in their purchase decision. 3. High-Quality Images: Include high-resolution images that showcase the yams' appearance, texture, and color. Images should accurately represent the product and entice customers to choose it over other options. 4. Customer Reviews: Encourage customers to leave reviews after purchasing the yams. Positive reviews can significantly impact buyer motivation and increase trust in the product. Responding to customer feedback, both positive and negative, shows that you value their opinions. 5. SEO Optimization: Optimize the product listing with relevant keywords related to yams, such as "fresh yams," "organic yams," or "easy-to-cook yams." This will improve the visibility of the product in search results and attract potential buyers. Remember, these suggestions are based on the limited information provided, so it's important to gather more data and conduct thorough market research to optimize the Amazon listing effectively.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
confident about product quality1
ensure quality of product
rotten potato have not affect dry out1
rotten potato have not affect dry out
wrap in bubble wrap1
wrap in paper

Based on the customer expectations mentioned, it seems that the customers are primarily concerned about the quality of the yams they purchase. They expect the yams to be of high quality and free from any defects or issues such as rotting or drying out. Additionally, customers seem to be interested in the size or scale of the yams they purchase. To meet these expectations, sellers should prioritize product development efforts that focus on ensuring the quality of their yams. This could involve implementing quality control measures to ensure that only the best yams are sold to customers. Additionally, sellers should consider investing in packaging and storage solutions that help to prevent yams from rotting or drying out. In terms of marketing promotion factors, sellers should focus on highlighting the quality of their yams and the measures they take to ensure that their yams are of the highest quality. They should also consider highlighting the size or scale of their yams, as this seems to be an important factor for customers. Overall, by prioritizing product development efforts that focus on quality and investing in marketing efforts that highlight the quality and size of their yams, sellers can meet the expectations of their customers and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Gross. Couldn't even trim away the bad parts, they were so huge.
Mama Osa
More PleaseNov. 2019
Ola Ola is the best. Will definitely buy again and maybe even buy the bigger size. It does not stay long in my house because it is so good.
RottenMar. 2020
Rotten and covered in mold — went straight into the garbage.
thanks for the yams, and please, keep it up
Product received smelled and tasted like laundry soap as pantry items all were threw is 1 box- box was damaged and opened missing items
Good deal!May 2019
Good deal for organic potatoes! I’ve ordered them 2x and would order again.
I am surprised that these didn't get five stars This is my first time ordering these potatoes. I got six firm sweet potatoes in a mesh bag. I just received them so haven't eaten them but don't know why they wouldn't taste good. Not all the potatoes are the same size but they are sold by weight not size. Two are large, two medium and two a bit smaller. Also they are very clean.
Queen Ogbomo
I loved the Ghanaian yams.
Product arrived very fast! Yam was fresh inside and outside! Delicious! Thank You! I will sure buy again.

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